Transformation Stories

Strength is the Way

Transformation photo showing Jena before and after her fat loss with Armoury

Featuring

Jena

“ARMOURY has changed my mindset around strength training and “being strong”. When I’m honest with myself, initially I was scared to be strong. But, in a short time, I became addicted to working hard and feeling strong. I started loving and embracing my “big body” and turned the words in my mind into “strong body” instead.”

A lifestyle focused on continually gaining physical strength is the way to unlocking your fullest potential in fitness and in life.

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Our Transformations

Jena

“I finally realized that no amount of cardio could have shaped my body & muscles to how I look & feel today. Strength training is the way!”

I was always intimidated by strength training. I told myself that if I did it I would become “bulky”. I grew up being the “big girl” or “tall girl” so I always dedicated myself to cardio training, thinking it would make me look and feel the way I wanted.

ARMOURY has changed my mindset around strength training and “being strong”. When I’m honest with myself, initially I was scared to be strong. But, in a short time, I became addicted to working hard and feeling strong. I wanted to push the limits and challenge myself. I started loving and embracing my “big body” and turned the words in my mind into “strong body” instead.

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I used to say “I dunno, these jeans are kinda tight. Maybe not”. Now it’s more like, “Dang! Look at my booty in these jeans!” It was so freeing to finally see myself in a different way. A way that was kind and grateful instead of mean and hateful. I’m now proud of how much I’ve changed. I finally realized that no amount of cardio could have shaped my body & muscles to how I look & feel today. Strength training is the way!

I’ve fallen in love with the process and am continuing to work towards specific goals. I am committed to continue challenging myself from week to week. As such, I’m closing the gap on getting my first unassisted chin up!

I am so grateful for my ARMOURY coaches, Matt and Jo. They are always sharing their knowledge and teaching me so much more beyond just strength training. I can’t say enough about this program. My body is living proof it works. That is, so long as you are willing to do the work and apply what they teach in class to the best of your ability. They can’t lift the weights for you. They don’t come over and clean out your pantry or cook your meals for you. What they do is something far more powerful. They help you see that the only one stopping you is you. They believe in you before you believe in yourself. They help you see that you can become unstoppable. Unconquerable. And, I have to say, there is no better feeling in the world.

Thank you Matt, Jo, and all my fellow champions at the ARMOURY for your constant positivity and encouragement. Invictus!

Transformation photo showing Jena before and after her fat loss with Armoury
Transformation photo showing Pam before and after her fat loss with Armoury

Pam

“Yes, we work out (hard!), but the Armoury also raises the bar to highlight lifestyle and nutrition alongside fitness.”

I have always struggled with being conscious of what I eat. I love food. “Good” food and “bad” food. I’ve always been a mindless snacker, a second-helping taker, treat indulger, and, if I’m not mindful, it shows. Being part of Armoury reinforces both being aware of and being proud of each positive decision it takes to live the healthy life I want to live. Yes, we work out (hard!), but the Armoury also raises the bar to highlight lifestyle and nutrition alongside fitness.
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The coaches and community at Armoury all want the very best for each other and there is a genuine investment in one another’s success. I have enjoyed learning more about strength training and nutrition, but my favourite days are the ones when a fellow member sets a new personal best or reaches a goal they have been dedicated to for a long time. Everyone at Armoury supports each other and makes the celebration that much sweeter.

Becca

“I found a love for strength training and created healthier habits…”

Before ARMOURY, I lacked serious confidence in myself. Not only in my appearance or how I looked in a photo, but in my personal choices as well. I didn’t think I could ever have the mental strength to actually stick to a healthy regimen. I didn’t believe that I could do it. My eating habits were very disordered and would constantly switch back and forth from eating everything I wanted to eating nothing that I wanted. I felt very lost.
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Through joining the ARMOURY, I found a love for strength training and created healthier habits – one small step at a time! I’ve learned that progress isn’t linear and lasting change takes time. Also that it’s okay to have ups and downs and as long as you keep showing up for yourself, both in the gym and out, progress will happen.

I love that the coaching team is not only there to guide you and push you to be stronger, but push you to be a better version of yourself and realize what you’re worth. I’ve never felt better in my own body and I’m forever grateful for the growing confidence, people, and tools I’ve gained here!

Transformation photo showing Becca before and after her fat loss with Armoury
Transformation photo showing Kas before and after her transformation with Armoury

Kas

“I no longer chase numbers and I no longer have a poor self image.”

I struggled with my self image and that dreaded scale since I was 12. I was obsessed with a number, a number which I now realize doesn’t determine my value or worth.

Before I joined Matt and his team, I realized how detrimental my obsession was becoming as I saw myself in my young girls. They were mimicking my motions and my words and I thought to myself no way can I let them grow up being how I was and how I struggled daily.

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I had an eating disorder as a teen and my hair was falling out in handfuls that I was hiding it in my school desk. I had an unhealthy relationship with food which in the long run after I became pregnant went the total opposite way.

At my heaviest I was 222lbs and a size 18- zero confidence, and angry all the time. I hated what I had become, I had so much guilt and anguish and self hatred that I couldn’t even look at myself in the mirror.

When I say Matt and ARMOURY changed my life, I mean that with every inch of my heart and soul.

It took one really scary hard decision, and a lot of courage to keep showing up. I hated the idea of the gym, I made fun of people who went – cause I hated that I couldn’t get myself to just do it.

I can proudly say that, now, I cannot live without the gym. With it, I have made some incredible friends and love the positive community.

I treasure one of the biggest blessings to come out of my efforts – seeing my daughters want to be healthy and strong, not skinny and starved. I’m proud of the example I’ve set for them through my dedication and willingness to change. It has transformed me into a better version of myself.

I no longer chase numbers (I actually weigh more than I did when I started!) and I no longer have a poor self image. I am freaking proud of myself and I’ll continue to improve myself on all levels.

The ARMOURY is far from vanity, it’s my medication, it’s the best part of my day, it’s my everything.

Jody

“At 33 I have never felt better or been stronger in my life.”

When I joined ARMOURY Fitness & Performance I would say my biggest struggle was consistency. I had always been a team sports player and when that ended and true adulthood began I always struggled to find an alternative that I loved as much, and would do consistently. ARMOURY helped me fill this void by making it a supportive and fun atmosphere, but also one with results.

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Their daily reminders and tips about healthy living and how to be successful in and out of the gym is why ARMOURY is a cut above the rest in my opinion. I used to hear people say “ I am addicted to the gym,” and I would roll my eyes…now I am the one saying that! Instead of planning my workouts around my schedule I am planning my schedule around my workouts and at 33 I have never felt better or been stronger in my life. The community that you form with this program ensures that you will succeed because you have 100+ people behind you rooting for you, and that’s pretty special in an atmosphere! It is not competitive and intimidating, only encouraging. I know I will never go back to my old ways and I have ARMOURY to thank!

Transformation photo showing Jody before and after her transformation with Armoury
Transformation photo showing Dolu before and after her transformation with Armoury

Dolu

“The positive community and friendships formed have been wonderful.”

Before joining ARMOURY I struggled with knee pain while running. I tried speed walking instead but it didn’t work and things just kept getting worse. How was I going to get exercise without being in pain, I asked myself? I decided that I had to do something different and this is when I found ARMOURY fitness & performance and decided to jump in! It was the first time ever that I tried resistance training and working out with weights. I struggled because everything (even the small 5lb weights) felt soooo heavy. I had yet to learn the ARMOURY message that Strength is the Way and that it can only be found through struggle. That struggle is a good thing.
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Though I still have some knee pain, it is so much better than it was. On top of that, strength training at the ARMOURY as part of my lifestyle has come with more benefits than I ever could have imagined when I began. I have improved my bad posture due to working in an office for 20 years, I have transformed my body from being soft and weak to feeling strong and healthy. The positive community and friendships formed have been wonderful. On and on it goes. I am a different person today because of the choice I made to join the ARMOURY.

And as for those once heavy 5lbs dumbbells, they have been left in the dust. I’m very lucky to have joined such an incredible “Syndicate”, a place that I can call home. Thank you to both Matt & Joanne for supporting me in my journey to recover, fulfill my potential, and become my best self.

Martina

“I’m truly becoming the best version of myself.”

I have struggled with my weight and self-image for as long as I can remember. It all came down to a desperate desire to lose weight that caused me to starve myself for four months in order to shed 25 pounds. It was not a healthy way to lose weight and I found that I had lost muscle mass rather than just fat mass. I could barely make it up the stairs at work and had trouble lifting a 10-pound sack of potatoes. In addition, my depression just got worse. I was in dire straits when I came to Armoury Fitness and Performance. All I was looking for was some help in getting my strength back, but I found so much more.
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The first thing that struck me was the encouragement from all of the other participants in addition to that of the coaches. There was so much positive feedback that I was honestly overwhelmed at times. I was welcomed to the class the first day and I still feel welcome there now.

Slowly, I began to notice changes in my body. I got just a little bit stronger each time I attempted a personal record. The first deadlift was 135 pounds and I was excited. I wanted more so I worked just a little bit harder at all of the exercises. Then I began to pay more attention to the advice of the coaches at the start of each class. I changed my diet just a little to focus on eating more protein.

I listen to my self-talk more and don’t let it get negative as often. I’m taking less medication for depression and I feel I’m truly becoming the best version of myself. I no longer hide from photos and I’m not afraid of my scale. Thank you Armoury Fitness and Performance!

Transformation photo showing Martina before and after her fat loss with Armoury
Transformation photo showing Marcy before and after her fat loss with Armoury

Marcy

Student for 2.5 years

Before joining Armoury, my biggest struggles were the struggles I had within myself. I struggled with the way I spoke to myself, my self worth and my self esteem. I struggled to look at the body I saw in the mirror. I struggled to find a healthy way to feed myself and to break the cycles of disordered eating I had battled since childhood. I struggled to find a form of fitness that I enjoyed. I struggled to feel comfortable in my own skin. And, my body ached. My knees hurt when I walked too much and my back hurt after a day of running my business and doing the job I love so much. My right shoulder hurt after sleeping, my neck hurt when I drove for too long, my feet got crampy in the evening. And I felt exhausted all the time.

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I have now been at Armoury for 2.5 years and I feel like I have a new body and a new mindset. I feel confident, strong and proud of myself. I move through my day with so much ease now; my knees rarely hurt (in fact, my knee mobility is quite impressive :)) I can do a full day of driving with no neck pain and my feet no longer cramp up. I eat a balanced diet of protein, carbs, fats, fruits and vegetables and I enjoy making myself healthy lunches. I started reading again and I’m focusing on being more kind to myself. I’m always excited to workout and I love lifting weights. I love listening to the story at the beginning of class and I love pushing myself to see what I’m capable of. I love the enthusiasm, the energy and the encouragement of class and I love all of the high fives.

I turned 50 years old a few weeks ago and I can honestly say that I have never felt as good as I do now. I sometimes say that I feel like I’m 35 again (but the truth is, I don’t think I felt this good at 35). Armoury has helped me turn back the clock!

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What Others are Saying

Testimonials

Don’t take our word from it, hear from our students.

I watched my mom go from climbing mountains to having to take medication to go to the bathroom. I swore I wouldn’t walk that path, so when I started losing muscle & strength I freaked out. That’s when I joined up with Matt & Jo and have gotten stronger than I’ve ever been. I also want to inspire my grandkids to live a healthier lifestyle and feel I’m succeeding.

Martina

Motivation doesn’t happen overnight. It takes special individuals who show up for you and be there for you, and guide you into being the very best version of yourself.

Matt has done this flawlessly for me personally. I never thought I could feel strong in my body and even stronger in my mind. I’m a whole different person thanks to Matt and his incredible team plus the awesome, supportive community he has created.

Kas

The positive attitude and direction from coaches at the ARMOURY have really helped me to improve my physical and mental health. Working around the farm I was starting to have more back pain and soreness from the labour intensive jobs, which has now been eliminated since improving my strength. Overall, I have more energy to do more fun things with my kids and to enjoy the business I’m in.
Travis

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